Kristina Cherkezova

Kristina Cherkezova is an experienced professional in customer communication and marketing, currently serving as the Communication Platforms and Quality Assurance Manager at tbi bank since October 2018. In this role, Kristina enhances customer communication platforms and implements AI-driven solutions to improve operational efficiency and customer satisfaction. Prior roles include Head of Customer Engagement & Retention and Senior Campaign Manager at Telenor, as well as Customer Lifecycle Management Professional at Provident Financial Bulgaria. Kristina's career began in 2007 at BNP Paribas Personal Finance, where responsibilities included managing promotional campaigns and website content. Kristina holds a Bachelor's Degree in Business Administration and Marketing from New Bulgarian University.