Laurent Colson

Laurent Colson has a diverse work experience in various marketing and digital strategist roles. Starting from 2022, they have worked as a Digital Marketing Strategist at TBWA\Belgium. Prior to that, they served as a Creative Digital Strategist at Strategie Agency from 2019 to 2022, where they developed solutions to meet clients' brands and campaigns objectives. Laurent was also a Co-Founder of HISS & POP, an online Vinyl Club in Belgium, from 2017 to 2021. Their responsibilities included managing the subscription-based service and delivering music discoveries to members.

Before that, Laurent worked as a Marketing & Communication Manager at Teledyne ICM, a Teledyne Technologies company, from 2015 to 2019. Laurent redefined the marketing strategy by focusing on customer-centric and solutions-based approaches. Laurent has also worked as a Search Engine Optimization Specialist at Native Business and as a Loyalty Marketing Executive at Win Technologies in 2014.

In 2012, Laurent interned as a Web 2.0 Marketing Intern at Volvo Car Group, where they contributed to redefining the brand's digital identity for the Malaysian territory. Laurent achieved a significant increase in Facebook brand awareness during their tenure. Before that, they interned as a Marketing Intern at Impark in 2009, where they implemented innovative guerilla marketing actions to drive business growth. Laurent also interned at IKEA Group as a Marketing Intern in 2008.

Overall, Laurent Colson has demonstrated expertise in digital marketing, strategy development, campaign management, and creative problem-solving throughout their career.

Laurent Colson received their Bachelor's degree in Marketing from HELMo between 2005 and 2008. In 2009, they pursued a Master's degree in Management Sciences with a focus on Strategic Intelligence & Marketing at HEC Liège. During the same year, they participated in a spring semester exchange program at California State University - East Bay, where they studied Business Administration. In 2011, Laurent embarked on an Erasmus program at Yuan-Ze University, specializing in Business Administration. Apart from their formal education, Laurent has also obtained several certifications from Google, including Google Shopping Ads Certification, Google Ads Display Certification, Google Ads Search Certification, Google Ads Video Certification, and Google Analytics Individual Qualification, all of which were obtained in 2020.