TBWA\יהושע
Odet O. is an experienced marketing professional with a diverse background in digital marketing and communications. Currently serving as the Head of Marketing Communications at Bank Hapoalim since September 2022, Odet also holds the position of Digital Marketing Manager at Yehoshua\TBWA, where leadership includes overseeing programmatic digital marketing activities, managing campaign performance, and collaborating with various teams. Previous roles include Client Manager and Account Manager at Yehoshua\TBWA, handling strategic accounts and executing comprehensive advertising campaigns. Odet's earlier experience at Intellect Group Production and Export Ltd. involved managing large-scale marketing events from concept to execution. Odet earned a Bachelor of Arts degree in Organizational Sociology with a specialization in Human Resources from Ariel University.
TBWA\יהושע
בשביל לייצר הפרעה שתמנף ותבליט את הלקוחות שלנו, אנחנו מזהים טרנדים עתידיים ומשתמשים בפלטפורמות חדשניות כדי לספר את הסיפור שלהם בדרך יצירתית. או בקיצור – שוברים את הסטטוס קוו כבר למעלה מ-20 שנה We put disruption at the heart of everything we do. It is a tool for change, a life philosophy, and a methodology. We look to overturn conventions and assumptions that traditionally confine the marketplace to forge a unique path for the brands we work with. Yehoshua & Company was founded in 1994. In 1997, TBWA became an equity partner. Today, Yehoshua\TBWA is one of Israel's top advertising agencies.