Aïcha Kheloufi

Aïcha Kheloufi is a seasoned marketing and communication professional with extensive experience in leading commercial strategies within major companies. Currently serving as Directrice commerciale at TBWA\Paris since November 2021, Aïcha has previously held key positions at Publicis Groupe as Directrice conseil, where responsibility included managing the Carrefour retail budget from 2012 to 2019, and at Proximity BBDO Paris as Directrice de clientèle, overseeing the Auchan national campaign that earned an Effie Award in 2010. Aïcha's early career includes roles in marketing and communication at FDJ, HighCo Group, and E.LECLERC. Aïcha holds a specialized MBA in Digital Marketing & Business and a Bachelor’s degree in Communication from CELSA Paris-Sorbonne.