Areli Ayaviri currently serves as an Assistante chef de projet CRM at TBWA\Paris, contributing to Team X for Mercedes Benz France since 2023. Previously, Ayaviri held various marketing and communication roles at Digiteka from November 2020 to 2022 and worked as a Columniste for Cronistas Latinoamericanos between 2019 and 2022, focusing on Latin American culture and artists. Ayaviri's experience also includes positions in archaeological communication with Past and Curious, reception at Accor, and various archaeological roles in Bolivia and Peru. Academic qualifications include an MBA in Digital Marketing and E-commerce from Devinci Executive Education and multiple advanced degrees from University of Paris I: Panthéon-Sorbonne in fields related to heritage and archaeology.