TBWA Paris
Christophe Neyret is an experienced executive in the advertising industry, currently serving as Executive Managing Director at TBWA\Paris since September 2021, overseeing notable clients such as McDonald's and Desperados. Prior to this role, Christophe held the position of Deputy Managing Director at Marcel Worldwide from April 2017 to September 2021, managing accounts for brands like DS Automobiles and Total Energies. With a background as Global Business Director at Ogilvy & Mather/WPP and Deputy Managing Director at BETC/Havas, Christophe has led significant campaigns for major clients including Netflix and Perrier. Educational qualifications include a Master's degree in Financial Management from Esdes Business School and a Master's in Information and Communication from Université Jean Moulin (Lyon III).
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TBWA Paris
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The Disruption agency TBWA has a philosophy called the disruption and Media Arts created by Jean Marie Dru. The Disruption is explained in different books created by Jean Marie Dru, such as Disruption", "How Disruption brought order and Beyond Disruption: changing the rules in the marketplace[6]