TBWA Paris
Nicolas Simonnet currently serves as Executive Managing Director at TBWA\Paris since September 2021 and holds the position of Président at BUY TBWA since December 2020. Simonnet has been Managing Director at Proximity Paris since January 2006, having previously led BUY BBDO as Président from June 2016 to December 2020, and Proximity BBDO as Managing Director and later Deputy Managing Director from May 2001 to December 2020. Prior to that, Simonnet was an Account Manager at FCB Paris from November 1998 to April 2001. Simonnet's educational background includes a degree from the Institut Supérieur du Commerce de Paris (1989 - 1992) and a DEUG in Economics from the University of Montpellier (1987 - 1989).
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TBWA Paris
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The Disruption agency TBWA has a philosophy called the disruption and Media Arts created by Jean Marie Dru. The Disruption is explained in different books created by Jean Marie Dru, such as Disruption", "How Disruption brought order and Beyond Disruption: changing the rules in the marketplace[6]