• TBWA

  • María Fernanda Arce Mendicutti

María Fernanda Arce Mendicutti

Global Intelligence Director at TBWA

María Fernanda Arce Mendicutti is a seasoned professional with extensive experience in global insights and intelligence within the marketing and advertising sectors. Currently serving as Global Intelligence Director at TBWA\Worldwide since July 2022, María Fernanda previously held the position of Global Insights Manager at Havas Group for over thirteen years, where responsibilities included managing insights analysis and providing strategic recommendations. Additional roles include Media Planner at Carat and Creative Assistant at Mobile Dreams Factory, focusing on media strategy development and multimedia advertising. María Fernanda's educational background includes a degree in Advertising and Public Relations from Universidad Nebrija, along with several postgraduate degrees in marketing, social media, and strategic planning.

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