TBWA\Australia
Callum James is currently a Senior Strategist at TBWA\Australia, where Callum has been working since January 2023. Prior to this role, Callum held the same position at R/GA and worked as an Insights Team Lead at Big Red Communications Group. With extensive experience in informing creative, campaign, brand, and business strategy using insights and data, Callum has worked with notable clients such as AWS, AFL, mycar, Uber, and Google. Callum's expertise also includes running Test, Learn, Adapt programs to enhance campaign strategies through digital testing and data analysis.
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TBWA\Australia
TBWA is The Disruption® Company. Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, and Adweek's 2022, 2021 and 2018 Global Agency of the Year, we use trademarked Disruption® methodologies to help businesses acquire a greater share of the future. Sydney. Melbourne. Adelaide. TBWA is part of Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.