Callum James

Callum James is currently a Senior Strategist at TBWA\Australia, where Callum has been working since January 2023. Prior to this role, Callum held the same position at R/GA and worked as an Insights Team Lead at Big Red Communications Group. With extensive experience in informing creative, campaign, brand, and business strategy using insights and data, Callum has worked with notable clients such as AWS, AFL, mycar, Uber, and Google. Callum's expertise also includes running Test, Learn, Adapt programs to enhance campaign strategies through digital testing and data analysis.