TBWA\Australia
Virginia Pracht is an experienced strategist with a strong background in various aspects of brand and communication planning. Currently serving as Co-Head of Strategy at TBWA\Australia since January 2022, Pracht previously held the position of Head of Strategy at Ogilvy Melbourne from August 2017 to January 2022, and served as Planning Director at Cummins&Partners from July 2013 to February 2017. Earlier roles include Strategist at Powered by Nine and Strategy Planner at BADJAR Ogilvy. Pracht's expertise encompasses business and creative planning, brand positioning, segmentation, qualitative research, and the development of strategic tools and processes. Pracht holds an M.A. in Communications, Psychology, and Political Science from the University of Münster, completed in 2005.
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TBWA\Australia
TBWA is The Disruption® Company. Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, and Adweek's 2022, 2021 and 2018 Global Agency of the Year, we use trademarked Disruption® methodologies to help businesses acquire a greater share of the future. Sydney. Melbourne. Adelaide. TBWA is part of Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.