TBWA\Group Singapore
Eirma Webster is a seasoned creative professional with extensive experience in leading high-profile brands across various markets. Currently serving as Creative Director at TBWA\ Group Singapore since July 2020, Eirma oversees notable accounts such as Spotify, IKEA, PSA, and Ferrero, building on a previous role with the Singapore Tourism Board. Before this position, Eirma contributed creatively at Forsman & Bodenfors with P&G's SK-II and held significant roles at McCann Worldgroup, where leadership included overseeing Mastercard for Southeast Asia, and at Leo Burnett, directing campaigns for brands like Abbot's Ensure Gold and Similac. Earlier career stages included impactful work as Senior Art Director at Bartle Bogle Hegarty and as Art Director at Batey Ads, with a foundation in Advertising from RMIT University.
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TBWA\Group Singapore
TBWA\GROUP SINGAPORE is a communications services and creative company with a truly integrated agency offering in Asia Pacific. At the core of TBWA\ is a zeal to create ideas that challenge the rules of the competition. Ideas that disrespect the boundaries of our business and ultimately propel our clients’ businesses into the future. We call this Disruption®. Our global TBWA\ collective has over 12,000 employees across 323 offices in 97 countries. Our significant footprint in Asia includes 39 offices in 17 countries with over 2,000 employees. The TBWA\ Collective was named Campaign Magazine's Network of the Year 2020 while were were named Fast Company's Global Most Innovative Companies in 2019 and 2020. As the regional HQ for Asia, TBWA\Singapore has over 200 employees from 25 different nationalities, and we manage a diverse portfolio of brands globally, regionally and locally that includes Singapore Airlines, Singapore Tourism Board, Standard Chartered, Manulife, IKEA, Cabital and Spotify. TBWA\SINGAPORE was voted Singapore Creative Agency of the Year 2019 & 2020 by Campaign Asia and Overall Agency of the Year. including Creative Agency of the Year and Integrated Agency of the Year, 2018, 2019 & 2020 by Marketing Interactive.