Eirma Webster

Eirma Webster is a seasoned creative professional with extensive experience in leading high-profile brands across various markets. Currently serving as Creative Director at TBWA\ Group Singapore since July 2020, Eirma oversees notable accounts such as Spotify, IKEA, PSA, and Ferrero, building on a previous role with the Singapore Tourism Board. Before this position, Eirma contributed creatively at Forsman & Bodenfors with P&G's SK-II and held significant roles at McCann Worldgroup, where leadership included overseeing Mastercard for Southeast Asia, and at Leo Burnett, directing campaigns for brands like Abbot's Ensure Gold and Similac. Earlier career stages included impactful work as Senior Art Director at Bartle Bogle Hegarty and as Art Director at Batey Ads, with a foundation in Advertising from RMIT University.