Cindy Fock Si Mui

Cindy FOCK SI MUI is a seasoned professional in digital strategy and communication, currently serving as the founder of agence Hetcetera since October 2018. Cindy also holds the position of Social Media Manager at TBWA\France, where responsibilities include developing content strategies and managing community engagement. As a Digital Strategist at Porter Novelli, Cindy focuses on editorial calendar creation and creative content development. Freelance work encompasses consulting in brand launch strategies and project management in digital domains. With experience as a lecturer at EFAP, Cindy guides students in communication strategies, while also contributing as an independent author. Cindy possesses a Master's degree in Communication and Media Studies from EFAP and has pursued further education at HEC Paris, showcasing a strong academic background in communication.