Amanda Heaney

Amanda Heaney is an accomplished professional currently serving as Associate Vice President of Customer Journey Enablement at TD, where responsibilities include driving the transformation of Product Segments into Customer Journeys and leveraging past experiences to optimize the Next Evolution of Work model. With extensive experience in marketing delivery and change management, Amanda spearheaded a 5-year strategy to enhance marketing processes and improve operational efficiency, achieving significant increases in speed to market. Amanda's career at TD spans over two decades, with roles ranging from Project Manager to Department Administrator, underpinned by a strong educational foundation in English, Theatre, and Music Industry Arts from York University and Fanshawe College.