Cheryl Zeldin

Cheryl Zeldin is a seasoned professional with extensive experience in strategic partnerships and marketing within the financial services sector. Currently serving as Senior Manager, Strategic Partnerships at TD Insurance since January 2022, Cheryl drives innovation in the consumer shopping journey. Previously, as a Marketing Planner at TD from April 2009 to January 2022, Cheryl developed advanced strategies using consumer insights to enhance the TD brand. Cheryl also held the position of Director of Development at Holy Blossom Temple, where oversight of comprehensive fundraising initiatives was a key focus. Earlier roles include General Manager at Aeroplan, responsible for strategic marketing and partnership growth, and General Manager at CIBC, where foundational marketing skills were developed. Cheryl holds an MBA from the University of Toronto's Rotman School of Management and a B.B.A. from the Rochester Institute of Technology.