TD Reply
Irina Shumakova is a Lead Data Analyst at TD Reply with a background in Economy and Business Administration, Applied Informatics in analytical and computer economics, and Industry Marketing. Irina has experience in supporting sales growth for global companies like Coca-Cola, Wabi2b, L'Oreal, and Friesland Campina through geo-spatial analysis, ML techniques, KPI frameworks, PowerBI trackers, and analytical models. Irina has also worked as a Marketing Analyst and Team Leader, launching successful marketing campaigns, harmonizing business processes, and optimizing rates to minimize churn rate.
TD Reply
TD Reply is a one-stop-shop for data-driven business innovation, creative strategies, and marketing intelligence that is trusted by many global industry leaders. Since our foundation at the TU Berlin in 1999, we have been consistently breaking new grounds with our consulting services and our growing range of software products. Imprint: https://www.tdreply.de/legal-notice