Irina Shumakova

Irina Shumakova is a Lead Data Analyst at TD Reply with a background in Economy and Business Administration, Applied Informatics in analytical and computer economics, and Industry Marketing. Irina has experience in supporting sales growth for global companies like Coca-Cola, Wabi2b, L'Oreal, and Friesland Campina through geo-spatial analysis, ML techniques, KPI frameworks, PowerBI trackers, and analytical models. Irina has also worked as a Marketing Analyst and Team Leader, launching successful marketing campaigns, harmonizing business processes, and optimizing rates to minimize churn rate.