TDA Insurance & Financial is a family owned independent insurance agency that offers home, auto, business, life, and health insurance, as well as financial services.
 
Mark and Sherry Diederich started the business as a nationwide agency in Novi in 1996. In 2010, we transitioned from a Nationwide agency to an independent insurance agency, which allows us to use 12+ insurance companies rather than just one. 

In March of 2018, we moved our office from Novi to Walled Lake. We are extremely happy with our new location. 

We have three Walled School high school graduates on our staff: Sherry Diederich, Anthony Finn, and Kelly Finn. Anthony and Kelly still live in the Walled Lake area, and Sherry's son Dan, who is also on the staff, lives on Wolverine Lake. 

Our business model is based off the question: how would we want our insurance to be handled both as a family and a business? Luckily, we have experience in both regards. 

The ultimate goal is to have our family help protect yours, and for everyone we interact with to have a GREAT DAY AT TDA!

Insurance

TDA Insurance & Financial Agency LLC

Sherry Diederich

Rick Bucciarelli

Anthony Finn

Matthew Diederich

Dan Diederich

The Leadership Team at TDA Insurance & Financial Agency LLC provides strategic direction and oversight, ensuring the agency operates efficiently while delivering exceptional service to clients. Comprising the President, Vice President, and VPs of Marketing and Operations, this team drives business growth, fosters a family-oriented culture, and shapes innovative insurance solutions that align with the agency's commitment to protecting families and businesses. They work collaboratively to maintain strong relationships with partners and clients, ensuring that every interaction embodies the agency's mission of making each day a positive experience at TDA.

Leadership Team

About

Team members

Other teams at TDA Insurance & Financial Agency LLC

Sales and Customer Service