Traci Ward

Traci Ward serves as the Chief Marketing Officer and Vice President of Marketing at the California Dental Association and TDIC - The Dentists Insurance Company, respectively, since October 2020. Previously, Traci was the Vice President of Marketing, Head of Marketing and Customer Service at TDSC - The Dentists Supply Company, where Traci began as Director of Marketing, focusing on e-commerce solutions for organized dentistry. Traci’s earlier roles include Senior Director of Consumer Marketing at Visit California, promoting tourism in the state, and Director of Consumer Marketing at the Arizona Office of Tourism, enhancing Arizona’s brand through strategic advertising. Traci's career also includes experience as a Media Buyer at Media Buying Services, where media campaigns were planned, and as a Sales Assistant at Phoenix International Raceway. Traci holds an MBA from W. P. Carey School of Business at Arizona State University and a B.S. in Marketing and Supply Chain Management from Arizona State University.