Tea and Herbal Association of Canada
Adi Baker is a seasoned professional with a robust background in communication and program coordination. Currently serving as the Communication & Programs Coordinator at the Tea and Herbal Association of Canada since July 2012, Adi previously held the position of Executive Assistant in the same organization. Prior experience includes a role as Program Coordinator at the Compost Council of Canada from June 2010 to July 2012, and academic positions as a Teaching Assistant and Research Assistant at York University between 2007 and 2009. Adi Baker holds a Bachelor of Arts from Queen's University and a Master’s degree from York University.
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Tea and Herbal Association of Canada
Established in 1954, as the Canadian Tea Council with the founding countries of Sri Lanka and India, the council carried the role of promoting tea consumption to Canadians. Today, as the Tea and Herbal Association of Canada, we are a not-for-profit association representing the entire tea industry in Canada from the bush to the cup. We act on behalf of members who consist of Producing Countries, Growers, Importers, Packers, Allied Trade, Retailers and TAC TEA SOMMELIERS™/℠ to promote tea. Mission & Vision Statements: Our Mission is to be the absolute voice of the Tea Industry responsible for government relations, advocacy and providing PR & communication to consumers & industry. Our Vision is to be the leading authority and industry voice on all things tea in Canada. Four Pillars: Government Relations: Ensure industry stability by positively influencing the Federal Legislative Agenda to support the Canadian tea industry’s growth. Communication: Deliver the “Tea is a Healthy Beverage Choice” message to consumers and promote the benefits of drinking tea. Membership Services: Serve as the number one source of information and research about tea and offering a recognized certified Tea Sommelier program. Networking: Bringing together all levels of the tea industry’s supply chain to provide networking opportunities through annual conferences, government liaison and events. What We Offer -Education -Research & Statistics -Publications & Networking -Advocacy & Regulatory Support -Media Relations & Promotion -International Representation