Babajide Sotande-Peters is an experienced professional in the field of data, insights, and programmatic advertising, currently serving as Head of Data, Insights & Measurement for the UK at Teads since October 2025. Prior to this role, Babajide held the position of Senior Manager, Global Programmatic & Innovation at team x (Omnicom) from June 2023 to October 2025. Additional experience includes a role as Manager of Strategy and Planning at Xaxis, an Account Executive for the UK and Nordics at Magnite, and an Analyst at The English-Speaking Union. Babajide began a career in investment analysis at CEPRES and gained insights experience as an intern at Black Swan Data. Educationally, Babajide holds a Bachelor of Arts (Honours) in Philosophy from the University of Nottingham, completed in 2017, and attended Haileybury College from 2007 to 2014.
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