Katherine Jarrell

Katherine Jarrell is a seasoned professional with extensive experience in product growth and customer success, currently serving as a Senior Product Growth Strategist at Tealium since October 2017. In this role, Katherine defines and executes in-app programs to enhance product-led growth throughout the customer journey, leveraging metrics-driven experimentation and user feedback. Previously, Katherine held various strategic roles at Tealium, including Senior Customer Success Manager and Senior Digital Strategist, where significant contributions were made to quantify customer value and optimize strategic initiatives. Prior to Tealium, Katherine worked at i.d.e.a. as a Digital Strategist and Digital Media Strategist, managing comprehensive digital media strategies for notable brands. Earlier career experiences include Campaign Manager roles at Vevo and Myspace, where Katherine oversaw high-profile advertising campaigns. Katherine holds a Bachelor of Art in Business Administration with a focus on Marketing from USC Marshall School of Business and a Certificate of Culinary Arts from Scottsdale Culinary Institute.