Andy Schmelzer

Andy Schmelzer has over 15 years of experience in the retail sector, specializing in the strategic marketing of wine, sparkling wine, and spirits across the entire value chain. They have held various roles, including Senior Online Merchandising Manager at Hanseatisches Wein- und Sekt-Kontor HAWESKO GmbH and Geschäftsführer at Rindchen's Weinkontor GmbH & Co. KG. Currently, Andy serves as the Geschäftsleiter Eigen- und Exklusivmarken at Team Beverage AG. They hold a Dipl.-Ing. in Weinbau & Oenologie from Hochschule Geisenheim University, with a focus on economics and administration.