Sarah Wallace

Sarah is the Director responsible for Finance, Human Resources and IT. In Sarah’s early career she trained and qualified as a Chartered Accountant at PwC. She then cut her teeth in industry in B2B events at UBM focussing on M&A in emerging markets in EMEA. Since then Sarah has been CFO in two start-ups; Virgin Sport, who disrupted the mass participation running events space with the iconic Hackney Half and Unleash a B2B events company focussing on HR tech. Sarah joined the BOA in January 2023.