Sidra Ahmed

Sidra Ahmed has a diverse work experience in the field of digital strategy and brand experience. Sidra started their career as a Senior Manager in Strategy & Planning at Reactivate Private Limited in 2012, where they worked until July 2015. Sidra then joined Team Reactivate as a Creative Strategist, focusing on social media deployment strategies and content development. From 2017 to 2019, Sidra worked as a Senior Digital Strategist at Team Reactivate, responsible for devising digital strategies to enhance consumer experiences and implementing innovative techniques such as artificial intelligence and chatbots. Sidra eventually became the Chief Strategy Officer - Digital Brand Experience at Team Reactivate in 2019.

Sidra Ahmed completed their Master of Business Administration (M.B.A.) with a focus on Finance, General from the Institute of Business Management IoBM in 2014. Prior to that, they earned a Bachelor's Degree in Business/Commerce, General from the same institution between 2006 and 2010. In 2005, Sidra completed their A levels in Economics at The City School Karachi.