Team Whistle
Sabrina Reich serves as the Director of Research, Consumer Insights and Branded Analytics at Team Whistle, a global media company under the DAZN umbrella, since August 2021. In this role, Sabrina specializes in audience attitudes and behaviors through mixed-method research and analytics, contributing to the development of intellectual property and supporting business objectives. Prior experience includes positions at the Center for the Digital Future at USC Annenberg as a Senior Researcher and Consumer Research Analyst, focusing on the 18th Digital Future Report and COVID-19 research, as well as a Graduate Teaching Assistant role at the University of Southern California. Earlier work includes a Graphic Designer position at Benchmark Education Company. Sabrina holds a Master’s degree in Communication Management from the University of Southern California and a Bachelor of Arts in Strategic Communications from the University of Wisconsin-Madison.
Team Whistle
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Team Whistle – comprising Whistle, New Form, and Vertical Networks – is a global media company that’s changing the sports and entertainment game. It creates and distributes engaging content experiences for today’s audiences, always playing in the positive and resonating with what’s relatable. Its premium scripted, unscripted and interactive shows,podcasts, music, and merchandise are available on the social, audio, and streaming platforms that matter most. For brands, sports leagues, and media companies, they help them activate and engage consumers across the content ecosystem.