Tessa Masnada

Tessa Masnada is a seasoned marketing professional with extensive experience in influence management and digital communication. As Global Activation & Influence Manager at Accor from June 2023 to May 2024, Tessa led the brand's OPS, managing social media, influencer relations, and strategic initiatives. Previous roles include Senior Account Manager at Influence4You, where Tessa oversaw international client portfolios and influence campaigns, and Chef de Projet Influence at WOÔ, where Tessa managed client relations and campaign execution. Tessa's background also features positions in digital communication at Lagardère Active and EVENTEAM GROUP, with a Master's degree in International Marketing from ESCE International Business School and a Bachelor's in Advertising Strategy from ESP Ecole Supérieure de Publicité.