Minh Medeiros

Minh Medeiros is a seasoned marketing professional with extensive experience in brand development and management. Currently serving as the Director of Marketing at Tech Etch since February 2020, Minh previously held prominent positions at Hasbro from September 2012 to October 2018, including Global Brand Development Manager, where significant achievements included the successful launch of the Transformers BotBots initiative, generating $35M in incremental revenue. Minh also managed various high-revenue toy lines and developed comprehensive marketing strategies for iconic brands. Earlier experience at Ocean Spray Cranberries involved key roles in marketing management and retail operations, contributing to substantial sales growth. Minh holds an MBA in Global Management from Babson F.W. Olin Graduate School of Business and a BS in Marketing & International Business from Northeastern University.