Danny Benaderet, CHDM

Vice President of Business Development at Tech theory group

Danny Benaderet, CHDM has over 25 years of experience in the hospitality industry. In 2021, they began working as the Vice President of Business Development at The Madison Melle Agency and tech theory group. From 2017-2021, they worked as the Director of Sales and Marketing at Dream Hotel Group, where they were part of the pre-opening team and managed a direct sales team of 4 in a 178-room luxury lifestyle hotel. From 2014-2017, they worked as the Director of Sales at Loews Hotels, where they managed a direct sales team of 10 and was responsible for an annual group room budget of over 71,000 room nights and $16,000,000 revenue. From 2012-2014, they worked as the Director of Sales and Marketing at SIXTY Hotels, where they directed a sales team of 4 in a 107-room luxury lifestyle hotel, designed and marketed a state of the art boardroom, and increased corporate segment revenue by $750,000. In 2012, they also worked as the Director, Convention Sales at the Los Angeles Convention Center, where they were responsible for selling and representing 720,000 sq. ft. of exhibition space and 147,000 sq. ft. of meeting space. From 2009-2012, they worked as the Associate Director of Sales at The Standard Hotel, Downtown LA, where they led a sales & catering team of 6 in a luxury lifestyle hotel and managed the hotel's sales and marketing plan. From 2010-2011, they also worked on the Membership Drive Committee at the MPI Southern California Chapter. From 2005-2009, they worked as the Group Sales Manager at Millennium & Copthorne Hotels, where they consistently met and exceeded aggressive sales goals in a luxury hotel located in downtown Los Angeles. In 2004, they also worked as the Sales Manager at the RMS Foundation, The Queen Mary.

Danny Benaderet attended UC Santa Barbara, though no degree or field of study is specified. Danny then attended The Cooking and Hospitality Institute of Chicago, where they obtained an AS in Culinary Arts and Hotel Management. In 2016, they obtained a Certified Hospitality Digital Marketer (CHDM) certification from HSMAI.

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