Samantha Starling

Samantha Starling has spent the last 13 years with TechCXO providing CRM and MarTech solutions. She has been engaged with nearly 100 clients in dozens of verticals; Samantha has designed business process blueprints that create, track, update, and analyze data from start to finish. She and her team have used those blueprints coupled with the client’s needs to build efficient, cost-effective solution sets. Those include marketing automation, CRM, contracting, billing, customer success, issues, etc., to capture and manage data from the point of entry through the entire customer journey, whether it ends in churn or attrition. All of this results in clean, accurate, reportable data from which reports and dashboards are built in order to effectively manage and analyze the business.