Laura Bassett

Laura Bassett is an accomplished marketing executive with extensive experience in SaaS and B2B organizations, currently serving as Fractional CMO at TechFluency and as a board advisor at Thoughtly. Previously, Laura was VP, Head of Marketing at SharpenCX, where marketing initiatives were focused on revenue growth and market presence. At NICE, Laura held multiple leadership positions, including Vice President of Content & Product Marketing, driving global strategies for the award-winning NICE CXone platform. Laura's early career included significant roles at Avaya, where marketing efforts for contact center innovations were led, and at Texas Instruments. Laura holds an Executive MBA and a BSBA in Computer Science from the University of Florida.