Martijn Been is a seasoned Brand Architect and Project Leader at Techleap, actively shaping the future of the Dutch tech and AI ecosystem. They serve as a Brand Advisor at Ascending.ai and are the CEO and co-owner of Win/Win, demonstrating a commitment to responsible innovation and strategic brand development. Previously, Martijn has held key roles at prominent companies like Converse EMEA and Amp.Amsterdam, where they led creative marketing initiatives and developed impactful brand strategies. As the founder of Mama Mushroom, Martijn merges ancient wisdom with modern technology to promote health-focused products inspired by fungi. They earned a BA in Information & Communication Technology with a focus on web design and graphical user interface design from The Hague University of Applied Sciences.
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