Liyan Ye serves as the Head of Marketing and Innovations at naked Group since January 2024, focusing on redefining luxury hospitality in China through sustainable practices and innovative guest experiences. As Chief Marketing Officer at Falux Group since November 2021, Liyan leverages over 50 years of European tourism expertise in the Chinese market. In the role of Sales & Marketing Director for Home at Technogym, Liyan drives strategic growth initiatives. Previous experience includes regional leadership roles at Beiersdorf, Valio APAC, Yum! Brands, TCC, Good Baby Group, Shanghai Hutchison White Cat, and Oriflame Cosmetics, demonstrating a strong track record in digital transformation, brand positioning, and market penetration. Liyan holds an MBA from Alliance Manchester Business School and a BA in English for International Business from the University of Central Lancashire.
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