Cassie Li is the founder of Eethos, an impact business dedicated to addressing mental health stigma and providing eco-friendly laundry solutions. Educated at the University of Cambridge with a Master's Degree in Management Studies, Cassie previously held positions as a Business Intelligence Analyst at Dyson and as a Google AU Hardware National Business Analyst. Currently, they serve as a Data & Insights Lead at TechnologyOne and continue to develop Eethos to support mental health initiatives through the donation of 20% of profits to related projects. Cassie's diverse experience in data analysis and marketing reflects a commitment to driving growth through insights.