Jerry Baldwin is an accomplished professional with extensive experience in various leadership roles across multiple industries. Since May 2000, Jerry Baldwin has served as the Director at TechnoServe, Inc., focusing on providing business solutions to poverty in developing nations. Jerry Baldwin's notable tenure at Peet's Coffee & Tea spans from 1984 until November 2025, during which time responsibilities included Chairman, President, and CEO. Additionally, Jerry Baldwin was the Proprietor of J. Baldwin Ranch from October 2000 to October 2021, specializing in the cultivation of Zinfandel and Petite Sirah. Prior experience includes acting as Coffeeman for theatlantic.com Food Channel and holding leadership positions such as President and Board Member at the Association Scientifique Internationale du Cafe from August 1999 to May 2005, as well as co-founding and serving as President at Starbucks from 1970 to 1987.
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