Will Farrell-Green is a digital, strategy, and operations specialist with over 10 years of experience in management consulting and digital marketing. They founded Jack & George in 2024 to provide fractional services and technology consulting, while also advising Whatnot. Previously, Will served as VP of Product and General Manager at Amazon, where they significantly increased user engagement and revenue for the audiobook division. They also led product management at Twitch, driving engagement in non-gaming channels. Before their business career, Will was a professional triathlete, representing New Zealand at the Olympic and World Championship levels. Currently, Will is pursuing an MBA in Strategic Management and Commercial Law at Auckland University of Technology.
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