Barbara Rice

Barbara Rice has a wealth of experience in market research and strategy. Barbara currently holds the position of Senior Director of Market Research at TechStyleOS since October 2021. Previously, Barbara worked as the Global Director of Market Research at TechStyleOS from June 2017 to November 2021. Before joining TechStyleOS, they were employed by The Wonderful Company, where they held the role of Senior Market Research Manager from January 2016 to May 2017 and Consumer Insights Manager from April 2013 to December 2015. Barbara also worked at Westfield as a Senior Manager of Strategy & Market Research from January 2013 to April 2013, a Manager of Strategy & Market Research from July 2011 to January 2013, and a Senior Analyst of Strategy and Market Research from May 2010 to July 2011. Barbara began their career at Lieberman Research Worldwide, starting as a Marketing Assistant from November 2004 to August 2005, then progressing to the role of Research Associate/Manager from September 2005 to December 2008, and finally serving as a Senior Research Manager from December 2008 to May 2010.

Barbara Rice earned a Bachelor of Arts (B.A.) degree in Social Sciences from UC Irvine, where they studied from 2000 to 2004. Prior to their college education, they attended La Costa Canyon High School. In addition, they obtained a certification in Influencing Others from LinkedIn in 2021.