Petra Braun Fukuda

Petra Braun Fukuda serves as CMO of ShoeDazzle, overseeing marketing and growth initiatives for the brand. Previous to her ShoeDazzle role she was SVP of Merchandise for all of TechStyle Fashion Group’s fast fashion brands across the USA, Canada and Europe. In that role, she managed planning for all categories of merchandise including shoes, bags, apparel and accessories. Born and raised in Germany, Petra worked as an Account Executive in advertising at Ogilvy & Mather, where she managed print, radio and television campaigns for a large variety of brands, including DreamWorks Pictures, Disney Channel, Comcast and Mattel. In 2002, Petra became Vice President of Marketing at CalTan, a leading manufacturer of specialty sunscreen products. There she managed all marketing, sales and product development aspects of five brands in over 42 markets worldwide, increasing CalTan’s international business by 25% each year. Petra joined Intelligent Beauty in 2007. As the Vice President for DermStore, helping to launch the company’s in-house beauty brands until the company was acquired by Target Stores. In 2010, Petra was part of the core team in launching JustFab shoes and in 2014, she helped create the JustFab and ShoeDazzle apparel business.