Robyn Rihanna Fenty

Music and fashion icon Rihanna embarks on her newest venture: lingerie designer. Inspired to create a line of intimates that celebrates and speaks to every body, Savage X Fenty celebrates fearlessness, confidence, and inclusivity. In partnership with a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price point and extensive assortment of lingerie. “We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.”