Elżbieta Pinecka

Regional Trade Marketing Manager Consumer Brands CEE at Techtronic Industries

Elżbieta Pinecka is an experienced marketing professional currently serving as the Regional Trade Marketing Manager for Consumer Brands at Techtronic Industries (TTI) since January 2018, overseeing budget management, strategic planning, and team leadership across the Central and Eastern European region. Prior roles at TTI included the Regional Junior Trade Marketing Manager, focusing on marketing plan implementation and product planning. From April 2014 to January 2018, Elżbieta worked as a Trade Marketing Specialist at Stanley Black & Decker, participating in a leadership training program during this tenure. Elżbieta holds a Postgraduate Degree in Brand Management from SGH Warsaw School of Economics and a Master's degree in International Relations, supported by a Bachelor's degree in the same field, from the University of Warsaw.

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Techtronic Industries

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Techtronic Industries is a Hong Kong-based investment holding company principally engaged in power equipment products businesses. The Company mainly operates through two segments. Power Equipment segment is engaged in the sales of power tools, power tool accessories, outdoor products and outdoor products accessories. Its power equipment products are sold under MILWAUKEE, EMPIRE, AEG, RYOBI and HOMELITE brands, or through original equipment manufacturer (OEM) customers. Floor Care and Appliances segment is engaged in the sales of floor care products and floor care accessories. Its floor products are sold under HOOVER, DIRT DEVIL, VAX and ORECK brands, or through OEM customers.


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10,000+

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