Tye Burke

Tye Burke is an experienced marketing professional with a strong background in brand management and digital marketing, currently serving as the Director of Brand Marketing at Techtronic Industries since September 2013. Tye has held various roles within the company, including Group Marketing Manager and Product Manager, overseeing P&L responsibilities, analyzing market trends, and developing product roadmaps. Tye also successfully led brand marketing initiatives that resulted in a 20% sales increase for RIDGID Power Tools, demonstrating expertise in packaging design, advertising, and event marketing. Prior to Techtronic Industries, Tye worked as an Account Manager at Nova Lighting and gained experience as a Football Equipment Manager at the USC Athletic Department. Tye holds a Bachelor of Science in Marketing from the University of South Carolina Darla Moore School of Business.