Walaa El-Shafey

Walaa El-Shafey is a seasoned professional in digital marketing and e-commerce with extensive experience across multiple industries. Currently serving as the Regional E-commerce & Online Sales Manager for Hoover MEA at Techtronic Industries since February 2022, Walaa previously held roles including Regional Digital Marketing Manager at Beko Global, Digital Marketing Manager at Harbor Real Estate, and Digital Marketing Manager at Sharaf HQ Investment. Additional experience includes positions as Senior Account Manager at WPP, Senior E-commerce Marketing Specialist at MarkaVIP, Regional Online Marketing Analyst at Microsoft, and Marketing Coordinator at Jawda Engineering Consultants. Walaa holds a Bachelor of Commerce degree with a major in Foreign Trade from the Faculty of Commerce and Business Administration, completed between 2007 and 2010. Education was also received at El Manara Language School from 1994 to 2007.