Erika Ibáñez Díaz

Erika Ibáñez Díaz is a seasoned marketing and communication professional with extensive experience at TECNALIA Research & Innovation since January 2011, serving in various director roles across multiple divisions including Industry and Transport, Health, and Innovation Strategies. Responsibilities include designing and developing strategic marketing and communication initiatives to enhance brand awareness and positioning. Prior to TECNALIA, Erika held communication and project management roles at Fatronik-Tecnalia, Gupost SAU Publicidad Directa, and Eroski. Educational qualifications include a Master in Marketing Management from Esden Business School, postgraduate degrees in Digital Marketing and Corporate Advertising and Communication from ESIC Business & Marketing School, and a licenciatura in Journalism from EHU.