Tecnica Group S.p.A.
Marco Aliprandi is a seasoned marketing professional with extensive experience in the outdoor and sports sectors. As the Marketing Manager for Tecnica Group since April 2020, Marco oversees the marketing budget, Go to Market strategies, sponsorships, communication, and public relations for Italy, while also coordinating the promotions team and managing influencer relationships. Marco co-founded M'Over Sport in August 2014, taking on responsibilities in brand and marketing management, and is a ski instructor. Previous roles include Jr Country Manager at Calzaturificio Dal Bello and a Sales & Marketing Intern at Nordica. Educational achievements include a Master's degree in Sport Business Strategies from Università Ca' Foscari Venezia and a Bachelor's degree in Motor Sciences from Università Cattolica del Sacro Cuore.
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Tecnica Group S.p.A.
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Founded in 1960, Tecnica Group is a leading sports equipment manufacturer in the market of footwear and winter sports equipment. With a diverse portfolio of brands including, Blizzard-Tecnica, LOWA, Moon Boot®, Nordica, and Rollerblade® we aim to inspire an active outdoor life.