Bernardo Andrade

Bernardo Andrade is a seasoned marketing and commercial strategy professional with extensive experience in the insurance sector. Currently serving as Ejecutivo de estrategia comercial y marketing at Tecniseguros Ecuador, Bernardo focuses on developing B2B commercial strategies and monitoring CRM management. Previous roles include Ejecutivo comercial, managing corporate clients and insurance program renewals, and Socio consultor at Servica del Ecuador, where Bernardo developed a "GoToMarket" strategy and implemented a CRM system. At Aon, Bernardo held various positions, including Coordinador de Inteligencia de Mercado y Marketing, where responsibilities included monitoring the client journey across multiple countries, and Coordinador de Marketing y Ventas, overseeing CRM systems to generate insights for senior management. Bernardo holds a Master's degree in Marketing and Commercial Management from Universitat de Barcelona and a Bachelor's degree in Business Communication from Universidad San Francisco de Quito.