Eva Mariana Garcia

Eva Mariana Garcia is an experienced professional currently serving as the Region/Services Expansion Manager for Latin America at Amazon Web Services (AWS) since March 2022, where responsibilities include leading the expansion strategy in the region. Prior to this role, Eva held the position of Enterprise Sales Excellence Manager at AWS, focusing on evolving the customer segmentation model. Concurrently, Eva has served as a Senior Business Consultant and Entrepreneurship lecturer at Tecnológico de Monterrey since 2011, providing consultancy to medium-sized enterprises and teaching business-related subjects. A significant part of Eva's career includes over 13 years at Microsoft, where various managerial roles contributed to corporate sales transformation and business unit operations across Latin America. Educational credentials encompass an M.B.A. in International Business Administration from the University of Brighton and multiple diplomas in International Business, Marketing, and Technology.