Rodrigo Castro

Rodrigo Castro, MBA, is an accomplished professional with extensive experience in strategic communication and public relations. As the Founder and CEO of Conquista since February 2022, Rodrigo is also a Partner at NextOP Business Advisors and serves on the Global Faculty at Tecnológico de Monterrey. Previously, Rodrigo held the position of VP at BCW Global from October 2018 to January 2022, where responsibilities included managing key accounts and collaborating with C-level executives to develop communication strategies. Rodrigo's background includes over a decade at Burson-Marsteller, where roles ranged from Director to Senior Associate, focusing on strategic communication plans for various industries. Early career experience includes roles at British American Tobacco and Burson-Marsteller, specializing in media planning and public relations. Rodrigo holds a Master of Business Administration from INCAE Business School and a Bachelor of Science in Mass Communication from Tecnológico de Monterrey.