Wendy de la Rosa

Wendy De La Rosa is an Assistant Professor at The Wharton School, focusing on improving the lives of low and middle-income individuals. In addition to academic responsibilities, Wendy serves as a Board Member for Code for America, an organization dedicated to enhancing the integration of technology in public service, and as an advisor for Propel, Inc., Honeyfi, and Olivia Inc., which aim to advance financial health and literacy among low-income Americans. Wendy is also the Host and Co-Creator of TED's "Your Money and Your Mind," a financial management series. Previously, Wendy co-founded Common Cents Lab and served as Lead Behavioral Strategist at Irrational Labs, along with experience as an Associate at Centerbridge Partners. Wendy holds a PhD in Consumer Behavior from Stanford University Graduate School of Business and a B.S. in Finance and Management from The Wharton School.