Ed Asturias

Ed Asturias currently serves as Vice President of Business Development at TeDan Surgical Innovations, where efforts focus on expanding market opportunities in the Neuro/Spine sector. Prior to this role, Ed held various significant positions at Carl Zeiss Meditec AG, including Global Business Director for Neuro/ENT Surgery, where a successful 5-year strategic plan was implemented, yielding substantial business growth. Additional experience includes leadership roles in product marketing and development at companies such as American Medical Systems, Kyphon, Baxter BioSurgery, Cardinal Health, and Eli Lilly. Ed possesses strong expertise in strategic marketing, product commercialization, and market research, complemented by executive education from Harvard Business School and the University of California, Berkeley.