David Xu

David Xu is a Director of Data Analytics at TeePublic, starting in 2022. Prior to this, they were the Head of Data/Data Strategy Advisor at MAVAN. From 2021 to 2022, Xu was the Director of Data & Analytics at Tilting Point, where they built and managed a high-performance remote data team. From 2017 to 2021, Xu was an Analytics Manager at Blizzard Entertainment, where they led the mobile analytics function and implemented an AGILE data implementation process. Before that, they were an Analytics Manager and then Senior Data Analyst at Zynga, where they managed a team of analysts and scientists and built a pLTV model for the Words With Friends franchise and FarmVille Mobile franchise. Xu started their career as a Data Analyst at SquareTrade, where they conducted data analysis to drive efficiency. Before transitioning to data analytics, Xu worked as a Teaching Assistant at the University of California, Santa Cruz and as a Pit Lane Judge at the Shanghai International F1/A1 Racing Circuit. Xu also worked as an Accountant at Sinochem International Corporation for a short time in 2008.

David Xu earned their Bachelor of Arts degree in International Accounting from Shanghai Maritime University in 2009. David then went on to obtain their Master of Science degree in Applied Economics and Finance from the University of California, Santa Cruz from 2009 to 2011.