Amanda White

Amanda White, MBA, has a diverse work experience spanning several industries. Their most recent role is as Head of Insights at TEGNA since 2022. Prior to that, they worked at Amazon as a Senior Marketing Audience Insights Manager for Prime Video from 2020 to 2022. Amanda has also served as a Board Member at Insights in Color from 2020 to 2022. Amanda previously held positions at TEGNA, including Director of Research from 2019 to 2020, and at 11Alive as Director of Marketing, Director of Insights & Strategic Marketing, Director of Insights & Analytics, and Research Director from 2010 to 2019. Amanda began their career as a Paid Programming Sales Coordinator at WXIA/WATL before working as a National Copy Coordinator at The Weather Channel. Amanda also gained experience as a Field Researcher at Piedmont Park Conservancy and held internships at The Weather Channel, Gospel Music Channel, and McKinsey & Company.

Amanda White, MBA, has a strong education background that includes a Master of Business Administration (MBA) degree from the University of Georgia - Terry College of Business, obtained from 2014 to 2016. Prior to their MBA, they also completed their Bachelor of Business Administration (BBA) degree in Marketing at Georgia State University - J. Mack Robinson College of Business, from 2004 to 2008. In addition to their formal education, they have obtained a Lean Six Sigma Green Belt certification from the University of Georgia in August 2016.