Nik Roberts, MBA, is an accomplished leader in the retail automotive industry, known for combining legacy, leadership, and analytics to drive transformative impact at scale. Currently serving as the Senior Director and General Manager of Analytics at Tekion, Roberts focuses on empowering automotive retailers with actionable insights and innovative solutions. With a diverse background ranging from General Manager at Johnson Ford Sales to various roles in analytics and financial oversight, Roberts has consistently demonstrated a commitment to leveraging data for strategic growth and operational efficiency. They bring a wealth of experience in managing cross-functional teams and developing analytics products tailored to dealer needs.
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